BANGKOK — Cuba's got the mojito. There's the Singapore sling and the Manhattan. Thailand hopes a newly created drink called "Siam Sunrays" will help draw tourists back to the country. The Tourism Authority of Thailand unveiled the drink Thursday, calling it "Thailand in a glass — the new punch in Thai tourism."The cocktail consists of a shot of vodka, coconut liqueur, a dash of chili pepper and sugar, lime juice, a few slivers of lemongrass and ginger — shaken, not stirred, then strained into a glass — with ice and soda water.
It's the latest strategy to revive Thailand's key tourism industry, which was battered by political protests last year that culminated in a weeklong shutdown of Bangkok's two main airports. The airport seizure stranded more than 300,000 travelers at the start of the peak holiday season, dealing a devastating blow to Thailand's tourist-friendly image.
“Successful signature drinks are one way to fast-track holiday destinations onto the world tourism map,” the tourism authority said in a joint statement with the Thai Hotels Association.
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2 comments:
Where's the Kemp Laboratories report on this concoction?
Isn't that the sort of research we should venture together, down in Belize, as we recount one of our inevitable hatchet muggings?
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