EAST HANOVER, NJ—The dull, all-consuming ache of late 20th century
life will be slightly alleviated next week when America's supermarkets
receive their first shipments of Nabisco's new "T.C. McCrispee's" line
of snack crackers...
Available
in Regular, Garden Ranch and Zesty Cheddar flavors, the new crackers
will flood consumers' bodies with salt, fat and starch, momentarily
producing a pleasing sensation of warmth and nourishment, and detaching
them from their otherwise constant and crushing sense of profound grief.
T.C.
McCrispee's are widely expected to be Nabisco's most anguish-relieving
snack-food product since the 1983 introduction of Double Stuf Oreos.
"We
at the Nabisco Corporation are aware of the hideously bleak emptiness
of modern life," Nabisco director of corporate communications Mel Krijak
said. "That's why we're proud to introduce T.C. McCrispee's as the
antidote you've been reaching out for. Our tasty new snack cracker will,
if only for a few lovely moments, significantly lessen the aching,
gnawing angst that haunts your very soul."
The history of life on
earth, according to a Nabisco press release for the new crackers, can be
summed up as billions of years of darkness, uncertainty and horror.
Further, it says, the life of each individual organism on the planet is
"no more than a meaningless blip on the cosmic timeline, riddled with
almost unbearable suffering, under the unseeing eye of a blind idiot
god."
"Test subjects given samples of T.C. McCrispee's described
them as 'pleasingly flavorful,'" Krijak said. "And the satisfying crunch
distracted them from the parade of tears that is life."
According
to T.C. McCrispee's product-development director Wayne Innis, the new
cracker was specially engineered to match the tastes and habits of their
target market—the approximately 220 million members of the American
lower and middle class. Nabisco market research indicated that the
typical member of this demographic is a hollow human shell, devoid of
hope, ambition and any chance of improving his or her station in life.
The
new cracker, Innis asserted, further compensates for the consumer's
vast, howling emptiness by giving him or her the option of adding
toppings to the cracker's surface, such as aerosolized cheese or sausage
bits. "By eating T.C. McCrispee's in such a manner," he said,
"consumers will be deluded into thinking they have taken actual steps to
improve their lives, or—in the rare case of a vegetable topping—their
health."
Consumers
are eager to sample the new crackers. "I am trapped in an unending
loop," Harwich, MA, telemarketer Ron Washburn said. "Perhaps when T.C.
McCrispee's arrive at my neighborhood ShopKo supermarket, I will be able
to confront the world with more than a deadened, glassy stare."
Said
Roanoke, VA, clergyman Rev. James Forrest: "I live a shadow life, each
day going through the motions of maintaining a church, preparing sermons
I no longer believe in, and counseling parishioner after identical
parishioner. Perhaps this new cracker can give me a reason to go on, a
source of strength, if you will."
TV ads for the new crackers
begin airing later this week. An animated cracker with a straw hat and
cane will leap off the box and extol the virtues of the product in song
form, ending on the slogan, "It's The Crispety, Crunchety Respite Of The
Doomed."
Though an eight-ounce box of T.C. McCrispee's will
contain approximately 12 servings, Nabisco expects most consumers,
gripped by unending hopelessness and despair, will eat the entire box in
one sitting.
"To really gain the full impact of T.C. McCrispee's
great snackin' taste, it is best to gorge on multiple servings while
staring glassy-eyed at a Coach rerun," Krijak said. "No, this
will not rescue you from the throbbing, meaningless void that is modern
American life. But here at Nabisco, we are confident that for millions
of Americans it will seem, if only for a few seconds, as if it has."
From The Onion at :
http://www.theonion.com/articles/new-crispy-snack-cracker-to-ease-crushing-pain-of,1021/
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